Management Mentors

Management Mentors

Project Type:   Relationship Marketing

Business Objective:

Management Mentors is a mentoring consulting firm specializing in providing its clients with personal service to help them discover the potential of individuals within their organization, whether new entrants or seasoned executives. CallingWorks follows up on requests for product demos and white paper downloads, sets appointments, and interviews clients – both current and former – to improve the marketing of products and services.

Benefits and Outcomes:

  • Effective follow-up phone calls that resulted in significantly higher quality and volume of lead generation than produced by prior telemarketing firms used by Management Mentors.
  • Interviews with clients to develop an ideal client persona to inform future marketing efforts.
  • Post-call analysis based on conversations with potential clients who chose another vendor as well as lost clients to gain an understanding of why they made the choice they did allowing for adjustments to future strategy.
  • Set appointments for product demonstrations and provide reminders to keep the sales process running smoothly.

Client Testimonial:

“Joanne provides a comprehensive collaborative approach to helping businesses succeed. She’s easy to work with, provides excellent follow up, and stays on top of things. She is a real partner in our process.”
Rene D. Petrin, President and Founder of Management Mentors, Inc.