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Inside Sales for Healthcare

Category: Business Insights

Why Supplier Diversity is Good for Healthcare Business

Why Supplier Diversity is Good for Healthcare Business

Supplier diversity is no longer just a corporate buzzword—it’s becoming a strategic advantage in healthcare procurement and sales. As hospitals, insurers, and life sciences companies evolve, they are looking for partners who bring not only expertise but also inclusivity, resilience, and innovation to the table. For healthcare companies, partnering with a woman-owned or minority-owned business […]

Healthcare Procurement Trends to Watch in 2026

Healthcare Procurement Trends to Watch in 2026

Why Procurement Matters More Than Ever Many healthcare organizations have invested in SEO, cost control, and supplier relationships—but procurement in 2026 is not just about savings. It’s about strategic advantage. Rising medical costs, new therapies, and supply chain pressures mean the way you buy directly impacts patient care and profitability. Key Healthcare Procurement Trends for […]

Your Sales Forecast is Wrong. Here’s How to Fix It with Better Business Insights

Your Sales Forecast is Wrong. Here’s How to Fix It with Better Business Insights

It’s one of the most familiar and frustrating moments in sales leadership: the end-of-quarter reality check. A sales forecast that looked solid, even promising, inside the CRM suddenly crumbles under the pressure of reality. Deals that were marked as 90% probable slip into the next quarter, promising prospects go dark, and meticulously calculated revenue projections […]

Joanne Wills​

Founder & Managing Partner

Meet Joanne: Founder and Managing Partner of CallingWorks.  Her passion for selling and building relationships has been instrumental to the growth of CallingWorks and the commitment her company enjoys from her team members and customers.

Joanne’s started her career as a therapist, working with incarcerated individuals .  In 1989, she decided a change was in order and began applying her effective communication and relationship building skills to sales.  She started as an Inside Sales Representative, working for Lotus Development Corporation.  Joanne was quickly promoted to Field Sales to be an Account Executive in the medical and financial industries.

After 18 years of working independently as a consultant to, and caller for, B2B clients in all industries, Joanne decided to expand by starting an Inside Sales company and hiring employees.  Of course, a suitable domain name was the first requirement. Founded in 2007, ‘CallingWorks’ says it all.  Her talents and passion for inside sales and relationship building have been instrumental to the growth of CallingWorks.

Fast forward to today,  Joanne continues to trailblaze – leading a growing team of committed, talented, and motivated sales people. As a seasoned inside sales leader, she loves working with all businesses – startups and established companies – where customer relationships, sales strategizing, and closing deals continue to be a great source of pride.

Joanne holds an M.Ed and an M.A. in Counseling Psychology, which have proven to be a strong foundation for her solid selling skills and her ability to turn first-time customers into lifelong ones.