In the federal space, the 4th quarter isn’t just the end of the fiscal year—it’s a massive sprint to allocate remaining budgets. For the Department of Veterans Affairs (VA), the 4th quarter begins July 1st.
Historically, the VA spends a massive percentage of its annual budget during these final three months. If you want a piece of that federal pie, the window to act is rapidly closing.
Federal agencies operate on a strict “use it or lose it“ budgetary model. If a VA hospital or regional network (VISN) does not spend its allocated funds by September 30th, that money vanishes.
Because of this, the final quarter triggers a predictable surge in procurement activity:
The requirements being funded in August and September are being compiled, reviewed, and prioritized right now. Procurement officers, Logistics Chiefs, and Pharmacy Directors are currently building their Q4 wish lists.
To win in the fourth quarter, you must establish your presence, validate your capabilities, and position your contract vehicles before the floodgates open.
Navigating the complex maze of VA procurement requires precision, deep institutional knowledge, and direct outreach. You need to reach the right buyers with the right message at the exact moment they are looking to spend.
Small business that manufactures women’s health products.
CallingWorks is a force multiplier. As a start-up business, it’s hard to focus on outbound calling to generate solid leads and book meetings. CallingWorks is a great resource for consistent, focused calling that generates results. They can pivot quickly as they bring back nuances from their interactions with leads. Give them your lists and your key messages, and they will deliver.
Debbie Donovan
Head of Commercial Operations Materna Medical
Service Disabled Veteran-Owned Small Business (SDVOSB).
It has been a great experience working with Calling Works in support of our partner’s outreach initiatives. What stands out most is the quality and detail of their sales reporting as they provide comprehensive call notes for every contact, giving valuable sales force insight into prior conversations, stakeholder interest, objections, and next steps.
Calling Works delivers meaningful outreach that allows your sales team to properly prepare for follow-up discussions and engage prospects more strategically. Their communication and persistence have made them a strong extension of the sales process.
We would recommend Calling Works to any organization looking for a more informed and effective outreach approach.
Michael Lawrence
Master Gunnery Sergeant, USMC (Ret.) Vice President of Sales & Business Development, LOVELL®
Meet Joanne: Founder and Managing Partner of CallingWorks. Her passion for selling and building relationships has been instrumental to the growth of CallingWorks and the commitment her company enjoys from her team members and customers.
Joanne’s started her career as a therapist, working with incarcerated individuals . In 1989, she decided a change was in order and began applying her effective communication and relationship building skills to sales. She started as an Inside Sales Representative, working for Lotus Development Corporation. Joanne was quickly promoted to Field Sales to be an Account Executive in the medical and financial industries.
After 18 years of working independently as a consultant to, and caller for, B2B clients in all industries, Joanne decided to expand by starting an Inside Sales company and hiring employees. Of course, a suitable domain name was the first requirement. Founded in 2007, ‘CallingWorks’ says it all. Her talents and passion for inside sales and relationship building have been instrumental to the growth of CallingWorks.
Fast forward to today, Joanne continues to trailblaze – leading a growing team of committed, talented, and motivated sales people. As a seasoned inside sales leader, she loves working with all businesses – startups and established companies – where customer relationships, sales strategizing, and closing deals continue to be a great source of pride.
Joanne holds an M.Ed and an M.A. in Counseling Psychology, which have proven to be a strong foundation for her solid selling skills and her ability to turn first-time customers into lifelong ones.