New England Territory Strategy: Inside Sales Handoff to Field Reps Without Losing Momentum

New England Territory Strategy: Inside Sales Handoff to Field Reps Without Losing Momentum

In New England healthcare sales, momentum is fragile. A prospect may take weeks to respond. A department head may ask for information, then disappear into budget meetings, patient-care priorities, committee review, or vendor evaluation. A referral source may be interested, but only if the timing is right. A practice manager may sound enthusiastic on the […]

How AI Is Transforming Inside Sales in the Healthcare Industry

Learn how AI improves healthcare inside sales with better lead qualification follow up personalization call insights and pipeline visibility while supporting compliance

Healthcare inside sales has always been different from “normal” B2B selling. The buying cycle is longer, stakeholders are diverse (clinical, procurement, finance, compliance, operations), and the standards for messaging and documentation are higher. Today, AI is changing that landscape—not by replacing inside sales teams, but by amplifying what strong teams already do well: targeting the […]

5 Reasons Healthcare Companies Choose Outsourced Inside Sales (and How to Make It Work)

5 Reasons Healthcare Companies Choose Outsourced Inside Sales (and How to Make It Work)

Healthcare buyers are unlike any other B2B audience. They purchase in committees, operate under strict compliance requirements, and evaluate every vendor based on outcomes, cost, and risk. For companies selling into hospitals, IDNs, or payer networks, outsourced inside sales can shorten the buying cycle, improve conversion quality, and lower costs — if structured strategically for […]

5 Reasons Healthcare Companies Choose Outsourced Inside Sales

5 Reasons Healthcare Companies Choose Outsourced Inside Sales

The healthcare industry is complex, competitive, and highly regulated. Selling into hospitals, clinics, and health systems requires expertise, precision, and compliance knowledge that many in-house teams struggle to maintain. This is why more healthcare companies are turning to outsourced inside sales partners — specialized teams who can generate leads, build relationships, and close deals efficiently. […]

A Guide to Medical Sales Outsourcing

A Guide to Medical Sales Outsourcing

Your medical innovation has the potential to revolutionize patient care—but what good is groundbreaking technology if it remains healthcare’s best-kept secret? In today’s fiercely competitive market, guarded by intricate purchasing committees, having an innovative product alone isn’t enough. You need an equally groundbreaking sales strategy. Building an effective in-house sales team is challenging, costly, and […]

Build a Powerful Inside Sales Engine for Healthcare

Build a Powerful Inside Sales Engine for Healthcare

The average healthcare sales cycle is a marathon. In a market this complex, where a sale can take months to close, are your sales strategies keeping pace, or are you losing ground to more agile competitors? Navigating intricate hospital networks, reaching busy clinicians, and overcoming sophisticated gatekeepers are daily challenges that can stall even the […]

The “No-Decision” Dilemma: Reviving Stalled Deals in a Cautious Healthcare Economy

Is your sales pipeline full of promising deals that have gone silent? Before you write them off, consider that a different approach can reignite the conversation. Download our free 3-Step Re-Engagement Checklist to get started. It’s a scenario every healthcare sales leader knows well. A promising lead—a hospital system or a growing medical practice—was engaged […]

Cultivate Stronger Client Trust In Every Healthcare Sales Interaction

Cultivate Stronger Client Trust In Every Healthcare Sales Interaction

The Trust Deficit in Healthcare Sales In the complex and often skeptical landscape of healthcare sales, building trust is a significant challenge. Many healthcare professionals are wary of aggressive marketing and the deluge of AI-generated content, frequently feeling over-solicited. Yet, in an industry where decisions directly impact patient well-being, trust isn’t merely a desirable component; […]

Boost Healthcare Sales With Expert Inside Sales Solutions

Boost Healthcare Sales With Expert Inside Sales Solutions

The healthcare sales landscape is more dynamic and demanding than ever. As organizations strive to connect with providers, introduce innovative medical devices, or roll out new healthcare IT solutions, generic sales pitches often miss the mark. The intricate nature of the healthcare sector calls for a specialized approach. For companies looking to not just compete […]

Joanne Wills​

Founder & Managing Partner

Meet Joanne: Founder and Managing Partner of CallingWorks.  Her passion for selling and building relationships has been instrumental to the growth of CallingWorks and the commitment her company enjoys from her team members and customers.

Joanne’s started her career as a therapist, working with incarcerated individuals .  In 1989, she decided a change was in order and began applying her effective communication and relationship building skills to sales.  She started as an Inside Sales Representative, working for Lotus Development Corporation.  Joanne was quickly promoted to Field Sales to be an Account Executive in the medical and financial industries.

After 18 years of working independently as a consultant to, and caller for, B2B clients in all industries, Joanne decided to expand by starting an Inside Sales company and hiring employees.  Of course, a suitable domain name was the first requirement. Founded in 2007, ‘CallingWorks’ says it all.  Her talents and passion for inside sales and relationship building have been instrumental to the growth of CallingWorks.

Fast forward to today,  Joanne continues to trailblaze – leading a growing team of committed, talented, and motivated sales people. As a seasoned inside sales leader, she loves working with all businesses – startups and established companies – where customer relationships, sales strategizing, and closing deals continue to be a great source of pride.

Joanne holds an M.Ed and an M.A. in Counseling Psychology, which have proven to be a strong foundation for her solid selling skills and her ability to turn first-time customers into lifelong ones.